Welcome to Fitbit


Buy today and get free Standard Delivery!


Fitness is not just about gym time it's all the time. How you spend your day determines when you reach your goals. And seeing your progress helps you see what's possible. Seek it, crave it, live it. See the range of various Fitbit trackers for all different types of fitness.

Why choose Fitbit?

Meet Fitbit.
The fitness tracker made for you.

When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day—including activity, exercise, food, weight and sleep—to help you find your fit.


Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you. That’s why we created a family of products that work seamlessly with each other, your budget, your favourite apps and your goals.


Fitbit is accessible on 200+ phones, including Android, iOS and Windows— more than any other tracker. Now you can connect, share and compete when you want, with anyone you want.

Featured Products

Fitbit Charge 3

Fitbit Charge 3™ reveals insights about your body, your fitness and everything in between–because the better you know yourself, the better you can be. Charge 3 uses Fitbit's most advanced heart rate sensors and algorithms to uncover meaningful insights on your heart. Track way more than steps. See how long you’re in light, deep and REM sleep and get personalised insights to learn how to get better rest. The more you wear Charge 3, the more you learn about yourself and your workouts so you can start making changes that matter.

Fitbit Versa

Live your best life with Fitbit Versa – a health and fitness smartwatch that lasts 4+ days and features 24/7 heart rate, phone-free music, apps, coaching and more. Get personalised on-screen workouts, learn more about your runs with Connected GPS, store and play more than 300 songs on your watch, plus even take it swimming with you and track laps, duration and calories burned. Versa has customisable clock faces, lightweight design and interchangeable accessory bands so you can find a style that suits you.

Fitbit Alta

Fitbit Alta Special Edition

Fitbit Alta HR

CLEARANCE! WAS £79.99!
CLEARANCE! WAS £79.99!
FREE DELIVERY
PRICE DROP
PRICE DROP
While stocks last
£64.99

Fitbit Aria

Fitbit Charge 3

In stock
£129.99
In stock
£129.99

Fitbit Charge 3 Special Edition

In stock
£149.98
In stock
£149.98

Fitbit Charge 2

Fitbit Charge 2 Special Edition

Fitbit Ionic

In stock
£249.99
In stock
£249.99

Fitbit Versa

In stock
£169.99
In stock
£169.99
In stock
£169.99

Fitbit Versa Special Edition

In stock
£179.98

Fitbit Flyer

In stock
£109.99
In stock
£109.99