Hisense 50" U7A 4K UltraHD Smart LED TV with Freeview

• Please Note: Northern Ireland deliveries on large screen TVs are taking up to 2 weeks.

With groundbreaking ULED and HDR Perfect technology, vivid 4K images and dbx-tv soundbar quality audio built-in, you're fully immersed from the very beginning to the very end. What's more, because Hisense's unique VIDAA U interface is at the heart of the experience, everything you need is just a few clicks away.

4K elevated to new dimensions
Ultra Colour, Ultra Contrast, Ultra Motion and 4K Ultra HD work in harmony to bring you smoother, more fluid picture quality that bursts with colour, clarity and striking contrast. Ultra Colour creates breathtakingly vivid images. Ultra Contrast uses local dimming for striking levels of brightness and depth. Ultra Motion ensures a smoother, more fluid viewing experience. Ultra HD guarantees a pin-sharp, stunningly realistic picture.

Ultra Colour
Over 1 billion colours deliver breathtakingly vivid, true-to-life colour.

UHD Certified
Push the boundaries of 4K Ultra HD resolution, with 4x more pixels than Full HD.

Ultra Motion
Intelligently fills gaps between frames for a smoother, more fluid viewing experience.

Ultra Contrast
Advanced local dimming and precision brightness that produces brilliant contrast.

Elevate every detail with HDR Perfect technology.
Colour enhanced to be true to life. Brightness boosted to be superbly clear. Every detail dramatically lifted. HDR Perfect supports HDR 10 (the current industry standard for High Dynamic Range in consumer televisions) and HLG formats.

Super slim to fit perfectly into your modern home.
Watch ULED from all angles, with a super slim design that radiates minimalism and elegance.

The future of Smart TV.
Our unique VIDAA U interface can be customised to your preference, making it simpler and quicker to find the content you’re looking for. By eliminating this unnecessary complexity, anything you need should be no more than three clicks away.

Catch up in one place with Freeview Play.
Catch up on your favourite shows from the last 7 days on BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play whenever you like, or pause and rewind live TV with no boxes and no monthly fees.

Immerse yourself in sound that surrounds you.
Hisense Cinema Sound puts you centre stage, with high-quality surround sound that uses Dolby Audio and dbx-tv® technologies. Hi-Sound Pro adds separation to different frequencies for a spacious yet defined audio performance for watching movies, latest TV shows, sports, and gaming.

Experience 4K Ultra HD on BT TV
With up to four times the detail of High Definition, 4K Ultra HD makes you feel like you’re right in the heart of the action.

BT Sport in 4K Ultra HD has to be seen to be believed, and the only place to experience it is BT TV. We bring you the UEFA Champions League, Premier League, UEFA Europa League and the Emirates FA Cup as you’ve never seen them before.

All of the 4K Ultra HD TVs we sell here on BT Shop are guaranteed to work with your BT TV service to deliver amazing 4K content. BT Sport in 4K Ultra HD and our YouView Ultra HD box is included with the Max TV package, which is available to customers with BT Infinity broadband. The only other thing you’ll need is this 4K Ultra HD TV.

If you don't already have BT TV, or haven't upgraded to receive BT Sport in 4K Ultra HD, you'll need to head over to bt.com now to order these services:

BT Ultra HD