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Fitbit Store

When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day – including exercise, weight and sleep.

Fitness is not just about gym time, it's all the time. Fitbit smart watches help you see your progress and reach your goals. We’ve got a range of Fitbit smart watches and devices on EE Store to help you get a better understanding of your health. Fitbit is accessible on 200+ phones, including Android, iOS and Windows— more than any other tracker.

Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you, and Fitbit understands that. Fitbit’s family of products work seamlessly with each other, your budget, your favourite apps and your goals. You can personalise your Fitbit so it suits your personal style. You can set up friendly competitions with friends and family to help you get closer to your goals, motivating each other even when you’re not together.

Fitbit gives you the freedom to get fit, your way.

Whether you’re looking for a starter Fitbit, like the Fitbit Inspire range, or a more intuitive Fitbit like the Fitbit Charge 6, that can go swimming with you, Fitbit has designed the perfect smart watch to suit you and your needs. Want to keep the whole family fit? The Fitbit Ace range designed for kids comes in a range of exciting colours, is swimproof and has parental controls so you can see their activity and approve friend requests. The Fitbit Aria Air smart scale comes in black and white, and helps you stay on top of your fitness by tracking weight, body fat, BMI and lean mass while showing your trends over time. Fitbits come with a range of features; including PurePulse® heart rate tracker, guided breathing sessions, GPS tracking, Female Health Tracking and more.

The Fitbit app is there every step of your day

The Fitbit app is available for download on over 200 devices, so everyone can use it to track their health and fitness any time of the day. If you’d like a better understanding of your sleep activity, calories burned and active minutes, you’d like to compete with friends and family, and earn badges with each goal you hit, then you can track it all in the Fitbit app! If you like to run and/or hike you can use MobileRun® to track pace, time and distance – you can also log workouts like yoga, Pilates and HIIT (High Intensity Interval Training) to see your progress and the affect it’s had on your overall day. As well as exercise, you can get a better understanding of what you’re putting into your body by logging meals and get quick calorie estimates, and you can also measure hydration. The Fitbit app is available to download in the App Store, Google Play and Windows Store.

Introducing the brand new...

Fitbit Charge 6

Make every minute count with Fitbit Charge 6—a health and fitness tracker that packs built-in GPS and personalised heart rate features into a sleek, comfortable wristband.